A SHISEIDO first in foundation that self-refreshes nonstop with ActiveForce™ technology. Our long-wearing fluid foundation synchronizes with skin and helps resist heat, humidity, oil and facial movement to maintain a just-applied, flawless finish that lasts 24 hours. Weightless. Breathable. Blendable. Buildable.
Coverage: Medium, Buildable
Finish: Fresh, Natural
- SPF 30
- All-day hydration
- Waterproof, smudge-proof
- Humidity-resistant, transfer-resistant
- For all skin types
- 94% of women agreed the foundation felt comfortable on skin*
- 88% of women loved the texture of the product*
- 81% of women agreed the foundation reduced the appearance of pores*
- 81% of women agreed their skin looked fresh after 24 hours*
*Based on a 7-day US consumer study of 100 women
HOW TO USE
Shake well. Twist pump to unlock bottle. Hold the bottle at an angle and press downward on the top to dispense product. Apply after skincare, smoothing on evenly from the center of the face outward. Build your desired coverage level with additional layers. To re-lock bottle, twist the pump back into place. Wipe dispenser after use.
- ActiveForce™ Technology is our exclusive complex that protects your flawless, finish from the effects of sweat, oil and facial movement.
- Responsive Sensory Technology adapts to skin's condition, tone and texture for truer illumination.
- Wild Thyme Extract helps provide anti-oxidant benefits.
- Protective polymer with anti-adhesive properties helps keep pollution from adhering to skin.
- SHISEIDO's patented Smart Correcting Powder enhances skin's surface texture and tone.