Sometime during 2012 the house of Dior renamed its already reformulated Miss Dior Cherie perfume line (the original Miss Dior Cherie was launched in 2005, the new version came out 2011, and there are also numerous other editions made on the same theme) as Miss Dior (which does not have any similarity with the original Miss Dior edition from 1947). In March 2013, this collection is joined by Miss Dior Eau De Toilette.
The creation of this romantic and modern chypre fragrance is signed by Francois Demachy. The fragrance opens with fresh notes of Tunisian neroli oil. The heart merges two types of roses - Bulgarian and Turkish. The base is made of Indonesian patchouli.
The face of the new fragrance is actress Natalie Portman, photographed by Tim Walker. Natalie wears a dress designed by Raf Simons that is a modern version of the famous Miss Dior dress from 1944. The video advertising is directed by Sofia Coppola.