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Estée Lauder presents Modern Muse, the first major perfume launch in the last decade since Beyond Paradise from 2003 (wwd). This perfume is Estée Lauder’s attempt to climb back to the top of the perfume houses. Modern Muse symbolizes what it means to be an independent and self-confident woman today, sure of herself and her style. It is a confidence that inspires.
Perfumer Harry Fremont tried to express the duality of the composition by creating a two accord composition of sparkling jasmine (which symbolizes femininity) and sleek woods (representing strength). The first accord, accord of jasmine, blends exotic notes of mandarin, tuberose, fresh lily, honeysuckle, dewy petals, Sambac jasmine and Chinese Sambac jasmine absolute. The sleek woods accord combines two types of patchouli, Madagascar vanilla, amber wood and soft musk.
Model Arizona Muse (whose name fits perfectly) is the face of the new fragrance. The fragrance is available as 30, 50 and 100 ml Eau de Parfum. Modern Muse was launched in 2013.