Burberry presents the new fragrance Mr. Burberry in April 2016, as the masculine version of My Burberry from 2014.
“Mr. Burberry is a structure of a classic aromatic fougère that has inspired so many famous fragrances, but this has been totally remodeled and remastered to introduce a radically contemporary creation in its proportions and ingredients.” wwd
The composition is announced as woody - herbal. Its ingredients are inspired by tradition of British perfumery. It opens with zesty accords of grapefruit, cardamom and tarragon. The heart notes include birch leaf, nutmeg oil and cedar, followed by the base of sandalwood, vetiver and guaiac wood.
The neck of the glass bottles is decorated with the same gabardine material Burberry uses to make its amous trenchcoats. The face of the campaign is Josh Whitehouse, accompanied by, Amber Anderson, and shot by Steve McQueen. The fragrance is available as 30, 50, 100 and 150 ml Eau de Toilette with additional cosmetic collection.
Introducing Mr. Burberry Eau de Parfum. An intense interpretation of the original Mr. Burberry, the fragrance captures the essence and anticipation of London at nighttime.
A warm, sensual and woody scent with fresh and aromatic top notes of tarragon and comforting, spicy cinnamon, layered delicately on rich patchouli with a base of amber and smokey vetiver.The bottle honours the black Heritage Trench Coat and its signature design details. Bold and masculine, the weighted cap references horn-look buttons, while a hand-tied knot in English-woven gabardine sits around the neck, celebrating the innovative fabric invented by Thomas Burberry more than 100 years ago. The dark lacquer bottle conveys the sensuality and warmth of the scent and the accompanying campaign.